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FCC Announces DTV Outreach Plan

by admin on May.14, 2009, under Industry News, Musings

The end of analog TV broadcasting arrives (again) in 30 days. Yesterday the Federal Communications Commission (FCC) detailed an “outreach plan” for those not equipped to receive digital broadcasts.

In true bureaucratic form, the FCC has chosen six demographic groups “felt to be most in need of help.” It is unclear how any correlation was made between the target groups and their apparent lack of a DTV or converter box. The FCC also admitted to low converter box coupon usage.

The FCC’s target groups: low-income individuals, minority communities, non-English-speaking consumers, senior citizens, consumers with disabilities, and individuals living in rural areas or tribal lands.

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